How A Custodian Taught This Veteran Nonprofit Exec A Crucial Lesson In Fundraising

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By Robbie Couch

I have a confession to make. It isn’t pretty and I know better. I thought I would share my failing with you to serve as an example of what not to do.

I tend to judge people by their appearance or job title. I have read and constantly recommend The Millionaire Next Door, I have known people who are a year behind on their mortgages driving Jags and ordering $300 bottles of wine and people who buy day-old bread who could purchase the Wonder Bread corporation.

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