Why people are so good at spotting product downsizing and so bad at judging supersizing

No Comment 2 Views

Consumers drastically underestimate portion supersizing but are incredibly accurate at spotting downsizing, making it difficult for food marketers to cut giant portions. But there is a way to make customers more receptive to smaller portions, say authors of a new report.

Source link

In : Health

About the author

Leave a Reply

Your email address will not be published. Required fields are marked (required)